This year’s One Show student advertising brief was, uhm, interesting. In a nutshell, we were to celebrate the Awesomeness of Doritos. Some folks went triangular with their entries, some went cheesey, some even went crunchy. We went weird. Actually, we went weird three times.
Line extensions- Doritos are so awesome, you need more of them in your life. We’re here to meet your needs. (I can’t figure out why the candle ad won’t link, but the line is “Fill the room with the intoxicating scent of Blazin’ Buffalo.”)
Cooking with Uncle Jody- Uncle Jody is the idiosyncratic host of the cooking show ‘Half in the Bag with Uncle Jody’. He’s always the life of the party and lives by the cocktailing motto “There’s a train coming, and I know the conductor!” We want to take this bad boy 360, including radio, microsite and webisodes of the show.
Tastes lie America- pretty self-explantatory, a veritable cornucopia of awesomeness. The designer refers to this as an “eye-gasm.”
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